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Americans consume 54 quarts per man, woman and child each year. Approximately 70 percent of that is purchased at retail stores in both raw and popped form, and eaten at home.
The remainder pops up almost any place associated with fun, food and fitness -- movie theaters, sporting events, entertainment arenas, amusement parks, and other recreational centers. Kids love popcorn because it tastes good and adults favor popcorn for its nutritional value.